Mike’s Lone PEEK Summit!!

What do you think of Social Media?

There certainly is a lot of talk about Social Media these days. Social media is really just an extension of what people have always done be it outside of a cave or around a water cooler. It is merely groups of people talking about stuff; products, services, companies, other people and everything else under the sun!

Most often when I stumble onto one of these internet sites I wonder what do these people do with their lives? How can they spend so much time staring at a computer screen ranting or raving about whatever?

That is until the time something that I actually care about comes up. Maybe I want to buy a new pair of skis or I want to vent about how hard Delta Airlines makes it to get out to Big Sky. For someone else it might be their smart phone, a cause, or maybe a medical condition.

We all have of our own interests and more and more of us are turning to these social sites on our computers. The numbers are staggering and any business that is not on these sites monitoring what is going on is, in my opinion, making a big mistake!

At the very least you can get a good idea of what the fringes think; good or bad. I think the companies that handle it best are the ones that allow for open discussion on their own controlled sites. Yes they could delete a bad comment but more is to be gained from leaving it there and then addressing it head-on.

For businesses, it a great way to get instant feedback and to prove that you can and will be reactive to customer needs. We all know we’re not going to make everyone happy but the truth is we don’t have to. We all have what Facebook calls, “Fans”. Our jobs as marketers is first and foremost to take care of those fans while always keeping an eye on attracting new ones.

Personally, I would love to hear more about what we at Bann can or should do. Our business, like yours, continues to change and we need to hear from our clients about the kinds of products and services they would like to see us offer. Please feel free to send me an email  about this or any other thing on your mind.

As always, thanks for your valued business and ask us how we might help with some ideas as it relates to Social media!