SMRT (Segmented Marketing Research technology)

The SMRT (Segmented Marketing Research Technology) tool will help tell you who your customers are demographically and geographically. It can tell you who your most valuable clients are based on real transactional data and it can help you find new high value prospects in any local trade area.

By just providing us your current client list we can tell the neighborhood, income, lifestyle description, shopping interests, hobbies, mail responsiveness, occupation, presence of children, media interests and more to take into account for all your media planning.

We provide deep dive, real time, updated weekly customer data. We examine every customer and segment them into some 70 different categories

using over 150 different consumer data sources (Census 2010, Equifax, Experian, Reuters, Claritis, etc). With this real time view of the client we drive targeted spending on high value clients and prospects. With our on-demand and variable data capabilities we design each piece for the specific segment you are targeting- resulting in a higher ROI.

No more generic marketing. Now you can personalize your communications for every customer type and across most any industry. By providing the right message to the right age and lifestyle you get a better response and powerful branding.

Through direct mail, email and mobile marketing, we can automatically send your multi-channel marketing messages to your current customers based on various triggers or events predetermined by you.

Further, you can now model your very best clients and find more who look just like them in any given area. You can use the information to pick a geographic radius around a current location to target or pick where to place your next office or store.

Basically, this is a tool to help up-sell the next best product to a current client or to locate new prospects that mirror today’s best clients and acquire new business.

Businesses that can best use this service include:

• Heavy users of direct marketing
• Corporate enterprise and franchises
• Overworked and understaffed marketing departments
• Service and retail industries
• Companies that collect customer data but can’t version their marketing appropriately

Knowing who should be targeted based on value, where to find them, and how to best approach them – That’s SMRT!

Please ask your sales representative about it!