SUMMER 2010 "SOLUTIONs"
Welcome to our next edition of Solutions. This month we are going to talk a
little about our role in being a value added re-seller.
A SAD TRUTH
We will share an article from guru marketer Seth Godin about how the Customer/Client relationship in a B2B
situation is really a 2-way street and why price, although important, should not be the only determining
factor.
MAKING A GREENER CHOICE
Have you heard about the huge promotional product recall by MacDonald’s? Today we will share some information on
how the suppliers that we represent are trying to offer more sustainable products. We are not here to preach that
is what you have to buy. However we do offer papers, inks, materials and processes that can help meet any
sustainable initiatives you might be looking for.
LONE PEEK
SUMMIT Finally in Mike’s Lone Peek Summit he will talk a
little about how clients have labeled him in the past. He will also speak about now being called a “Marketing
Service Provider”. Today with all this social media the only thing that really matters is how our clients
label us!
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