Welcome to 2010 "SOLUTIONs"

WELCOME TO 2010
We hope all of your businesses are now showing signs of improvement. It is our opinion that unlike 2009, where many businesses cut back on marketing, 2010 will show a significant increase in marketing spending. We have already seen a nice increase in sales for promotional products. This months edition of SOLUTIONs will focus on marketing and the important role it plays in your business and how we can now add more value to those efforts.

THE TRANSFORMAILER
We are excited to share a revolutionary new direct mail piece called a Transformailer. Any size client, large or small can take advantage of it.
The unique envelope construction coupled with its multiple personalization's provides you a very high open rate. If you have yet to try a PURL (Personalized URL landing page) this product is a great one to test it out on.

MARKETING 101
In our ETR section. Michael Masterson a nationally recognized marketing guru shares his insights on a classic old advertisement and an innovative new one. Although there is nothing new under the sun Masterson has a great way of revealing marketing secrets that any and all businesses should take advantage of. We highly encourage you to read this segment and anything else Michael Masterson writes about marketing!

LONE PEEK SUMMIT
Finally in Mike’s Lone Peek he shares a couple of bucket list activities. One that he recently achieved and one that he is just starting to market!